Payfone is a leader in identity certainty.  Payfone's suite of mobile authentication services provides unparalleled mobile security while eliminating friction from the customer experience. The company is backed by leading venture firms, financial institutions and Mobile Network Operators and is based in New York.

Follow us  @Payfone

 

OUR LOGO

LIGHT COLOR BACKGROUND
Download File: PNGJPGEPS
DARK COLOR BACKGROUND
Download File: PNGJPGEPS
 

CLEAR SPACE

To ensure that our logo is clearly visible in all applications with sufficient surrounding clear space to maximize the recognition and impact of identity.

When the logo is used, a clear space of 100% the logotype’s height should be maintained.

Use the second option of 50% clear space when a 100% clear zone is not available or possible.

 

LOGO USAGE

  • Don’t rotate the logo
  • Don’t add a drop shadow to the logo
  • Don’t create a pattern with the logo
  • Don’t rearrange the logo elements
  • Don’t change the colors
  • Don’t add filters or reflections
  • Don’t place the logo on a color without sufficient contrast
  • Don’t use the symbol as a holding shape for imagery or graphics
  • Don’t use over a busy image
 

COLOR PALETTE

PRIMARY COLORS

R 10
G 77
B 140
HEX #0A4D8C

C 100
M 78
Y 17
K 4
PANTONE 7687 C
R 31
G 48
B 99
HEX #1F3063

C 100
M 91
Y 33
K 22
PANTONE 534 C
R 121
G 138
B 147
HEX #798A93

C 56
M 38
Y 35
K 3
PANTONE 430 C
R 22
G 161
B 216
HEX #16A1D8

C 74
M 20
Y 2
K 0
PANTONE 7688 C
R 17
G 116
B 147
HEX #117493

C 88
M 45
Y 30
K 5
PANTONE 7698 C
R 93
G 109
B 123
HEX #5D6D7B

C 67
M 50
Y 40
K 12
PANTONE 431 C

SECONDARY COLORS

R 170
G 224
B 234
HEX #AAE0EA

C 31
M 0
Y 7
K 0
PANTONE 635 C
R 0
G 206
B 206
HEX #00CECE

C 66
M 0
Y 25
K 0
PANTONE 3252 C
R 154
G 214
B 9
HEX #9AD609

C 45
M 0
Y 100
K 0
PANTONE 375 C
R 238
G 22
B 44
HEX #EE192C

C 1
M 99
Y 98
K 0
PANTONE 185 C
R 232
G 0
B 95
HEX #E8005F

C 3
M 100
Y 44
K 0
PANTONE 7635 C
R 250
G 207
B 69
HEX #FACF45

C 3
M 16
Y 100
K 0
PANTONE 128 C
 

TYPOGRAPHY

DOCUMENT TYPOGRAPHY

HelveticaNeueLT Std Lt Ext is used for all headlines, titles and standard body-copy.
WEB TYPOGRAPHY

Proxima Nov Alt Regular is used for website for all headlines and body-copy.