Did You Know? This is the Future of the Embedded Finance Trend
December 18, 2019
Last month, industry leaders gathered at Tearsheet’s inaugural Embedded Conference in New York City to discuss the future of the growing trend known as “embedded finance”. One of the main takeaways from the conference was that embedded financial services will require better customer experiences, and that trust and data are the new currency that will drive that.
If you weren’t able to attend, Tearsheet highlighted four important themes from the conference in their helpful writeup, including the fact that as fraud becomes increasingly more sophisticated, it’s becoming harder for companies to make their digital experiences seamless while also safeguarding customers and their accounts. Our CEO Rodger Desai weighed in on this trend and how Payfone was able to double the pass rate (from 40 percent to 80 percent) for an online lender using passive multi-factor authentication combined with a secure pre-filled loan application.