Payfone rebrands to Prove on the heels of $100 million investment, major acquisition, strong growth, and global expansion
New York, NY (July 29, 2020) – Payfone, the modern platform for continuous identity authentication, announced today that it has rebranded as Prove. The rebrand represents the rebirth of the company as the worldwide leader in identity authentication and verification with a plan for rapid growth, including its recent acquisition of Early Warning Services, LLC’s mobile authentication lines of business and $100 million fundraise. The acquisition of Authentify®, Early Warning’s multi-factor authentication and orchestration business, enables banks to engage with Prove directly to expand their use of Prove’s platform and solutions.
The acquisition will enable more than 1,000 financial institutions to access a broad range of consumer identity and authentication solutions directly from Prove
New York, NY, (July 29, 2020) – Prove (formerly Payfone), the modern platform for continuous identity authentication, today announced the acquisition of mobile authentication lines of business from Early Warning Services, LLC, a consortium owned by seven of the country’s largest banks.The acquisition includes Early Warning’s mobile authentication business, Early Warning’s multi-factor authentication and orchestration solutions, and the Authentify® line of business.
By now, you might already know that SIM swap fraud is a major problem that can’t be ignored. It’s on most fraud executives’ radars, not to mention in the news nearly every other week. According to the Wall Street Journal, investigators say they know of more than 3,000 SIM-jacking victims, accounting for $70 million in losses nationwide (the real numbers are likely much higher considering that many cases go unreported).
Congress is also getting involved to battle this epidemic. Earlier this month, Senator Ron Wyden published a letter to FCC chairman Ajit Pai calling on him to take action to protect consumers against number porting (a.k.a. SIM swap) scams. In Canada, the CRTC also issued a similar letter to the Canadian Wireless Telecommunications Association echoing these concerns. On top of all this, Princeton just released a study finding that top U.S. mobile carriers were vulnerable to SIM swapping tactics.
Now you know that SIM swap fraud is a serious threat to you, your company, and your customers.
A different way of looking at SIM swap fraud
The focus of the Princeton study, Senator Wyden’s letter, and really most of what has been written on the internet about SIM swap fraud has been the role that mobile carriers play in attackers carrying out fraud. As evidenced in these writeups, the step where hackers dupe customer service agents into swapping their SIMs is vital to the attack being successful. But it’s also very difficult to prevent because it involves humans, and specifically customer service agents, who are trained to be as helpful as possible. But upon further inspection, this step is not where the actual damage is done.
In most cases, the actual damage – theft of funds, hijacking of a social media account, or theft of cryptocurrency – occurs after the fraudster actually goes to log into the victim’s accounts using the phone number he has just taken over. So technically, just taking over your phone number is not enough. In order to really inflict damage, a fraudster also needs to log into your accounts.
An opportunity to stop SIM swap fraud in its tracks
This is where Payfone’s patented Phone Intelligence comes into play. When the fraudster goes to log into the victim’s account, the business (whether it be a bank, crypto platform, social media platform, or other kind of enterprise) can use Phone Intelligence to detect that a SIM swap has taken place and block the fraudster from taking nefarious actions.
Consider this scenario involving a cryptocurrency exchange:
1) Fraudster steals username/password of victim and logs into cryptocurrency exchange.
2) Fraudster takes over victim’s phone number through a SIM swap attack.
3) With Payfone enabled, the cryptocurrency exchange can call our APIs to see if a SIM swap has occurred on that account.
4) If a SIM swap has occurred, the cryptocurrency exchange routes the user to further inspection before granting them access to the account.
5) Because accounts can be locked before any damage can be done, the cryptocurrency exchange is able to shut down hackers before they can do harm, safeguarding their users’ cryptocurrency.
Why CX and digital executives should also take note
From a customer experience standpoint, Phone Intelligence has the additional benefit of creating a more seamless experience for legitimate users. Since many SIM swaps are legitimate (in 2018, there were 90 million ports and 100 million device upgrades in the U.S.), simply detecting SIM swaps and hitting anyone who has swapped their SIM with a ton of friction can be significantly damaging to your customers’ experience and, in turn, customer satisfaction. Enterprises must be careful not to slow down the experience for customers who may have legitimately ported their numbers or upgraded their devices. By analyzing the contextual behavior and time of a SIM swap, Payfone provides a more sophisticated and nuanced approach to thwarting SIM swap fraud. As a result, you can offer a faster and easier experience for good customers while identifying potential bad actors and subjecting them to further inspection.
It’s also important to note that customers of businesses who do not use Payfone have to jump through considerable hoops if they want to go the DIY route to protect themselves against SIM swap fraud. There are numerous articles that give recommendations on how to do this (calling your mobile carrier, setting up a pincode, then setting up a longer 16-digit pincode, etc.) but not only is this time-consuming, these precautions are totally ineffective when hackers break directly into telecom companies to swap SIMs.
The Bottom Line: Implementing technology that not only safeguards your customers against SIM swap attacks but also betters their experience is an investment. However, it’s an investment that can not only help you avoid losing customers, but also to attract new customers by differentiating your company as one that cares about their security, convenience, and experience.
Want to learn more about protecting your company against SIM swap fraud while also improving your customer experience? Request a free consultation below.
Payfone is a proud sponsor of the 2020 Hack@CEWIT hackathon at Stony Brook! Hosted by the Center of Excellence in Wireless and Information Technology (CEWIT), this year’s hackathon will see over 150 regional hackers battle it out for over $5K in prizes for the most innovative security, health-care, machine learning, A.I., blockchain, social impact, and IoT projects. The hackathon takes place February 14-16, and is open to college undergrad and grad students.
The event will also be open to the public on Sunday, Feb. 16 from 10:30am – 12pm, so come by and say hello! Visit the CEWIT site to register.
Heading to San Francisco for RSA? Use the form below to meet with us at the show to discuss how and why your fraud mitigation technology should also be improving your customer experience. And be sure to join Payfone CEO Rodger Desai as he takes the stage at eFraud Global Forum.
eFraud Global Forum: The Key to Thwarting Advanced Fraud Attacks While Improving CX
Speaker: Rodger Desai, CEO, Payfone
Date: Monday, February 24, 2020
Heading to Washington, D.C. for Health Datapalooza 2020? Join our VP of Healthcare Strategy, Mike Bechtel, as he takes the stage to share insights about how healthcare organizations can increase contactability and engagement in a HIPAA-compliant, privacy-first manner through Payfone’s tokenized identity solutions.
HDP Rapid Fire: Ensuring Data Privacy and Security
Session: Stop the Tug of War between Delivering Great Member Experiences, Privacy and Security
Speaker: Mike Bechtel, MHSA, FACHE, Payfone
Date: Tuesday, February 11, 2020
Location: Marriott Marquis, Washington, D.C.
Did you know that Sir Richard Branson is a digital security do-gooder? The Virgin founder is taking aim at online fraudsters in a delightful new animated video posted on his Instagram feed. In the clip, Branson and his dubious doppelganger walk through some common online scam methods such as phishing, bots and social engineering. Branson briefly describes each of the suspicious scenarios and warns Virgin followers not to trust anyone masquerading as him or his team and asking for personal information.
“At Virgin Group, we’re working hard to unmask scammers,” he says. “Only trust what we post on our official channels and social media channels.”
To further fight fraud, Virgin has even set up a webpage dedicated to stopping online scams here. Branson urges viewers to report anything they think is suspicious on the site. “If you think it’s a con, send it on,” he says.
While being defrauded and losing money is clearly a concern for most people, there is an important – albeit less obvious – consequence. Online scammers lower everyone’s trust of transacting online – from consumers to enterprises. Because no one trusts anyone, all consumers are forced through experience-killing, time-sucking, and revenue-stunting friction (passwords, security questions, one-time passcodes) to prove they are who they say they are. Payfone-powered digital experiences restore Trust and sideline scammers so that they are unable to touch your customers’ cash or ruin their experience.
To learn how our Trust Score can help you distinguish between fraudsters and your real customers, contact us.
Deloitte today celebrated the 25th anniversary and release of its “North America Technology Fast 500,” an annual ranking of the fastest-growing North American companies in the technology, media, telecommunications, life sciences, and energy tech sectors.
Technology Fast 500 awardees are selected based on percentage fiscal year revenue growth from 2015 to 2018. Over the past quarter century, the Fast 500 program has honored nearly 6,000 companies across North America.
During the last week of October, Payfone was onstage multiple times at Money 2020, one of the largest conferences where the financial services industry congregates to connect and create the future of money. During the event, we had a chance to engage with our customers, meet with partners and new prospects, and take part in key industry conversations. Payfone’s CEO, Rodger Desai spoke with industry leaders in two fireside chats about relevant topics – the customer experience, Pass Rates and Trust Scores.
Rodger joined Carol Juel, Synchrony’s EVP and CIO, to discuss the merging of physical and digital worlds to ensure fast and easy payments and the new ways the transformation of the payments industry will have on consumers and businesses. The discussion revolved around how trust is at the core of delivering fast, easy and secure customer experiences and the importance of pass rates. During this chat, Carol referenced Synchrony’s partnership with Payfone with complimentary shout-outs “Payfone is a shining example of how work gets done” and “the opportunity to work with Payfone brings trust to another level.” Thank you, Carol!
Rodger was joined onstage for a fireside chat with Mastercard’s Rob Carter, Director, Product Development & Innovation, Cyber & Intelligence Solutions, about “The Trust Gap” whereby approval rates of card not present transactions are 25% lower than card present transactions. The discussion revolved around this phenomenon that hinders the customer experience, stunts revenue and increases operating costs. Practices that enterprises can follow to reverse this Trust Gap were discussed.
PayPal Holdings Inc. and Synchrony Financial have been sparing about the details of a new credit card they plan to issue for PayPal’s Venmo peer-to-peer payment service, but on Monday a top Synchrony executive said the partners are counting on a key characteristic of Venmo to help market the new card.