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Why do fraudsters love it when companies have a siloed approach to identity authentication?

 

PYMNTS explored this question in an article this week that focused on how enterprises can thwart fraud and improve the customer experience by breaking down organizational silos, or the walls between departments that become obstacles to sharing knowledge or accomplishing goals. The post, which quoted David Barnhardt, executive vice president of product at GIACT, touched upon several points that we think are worth summarizing for anyone interested in optimizing their company’s identity authentication and digital trust framework and not surrendering the customer experience to fraudsters:

 

  • Barnhardt explains that approaching the job of identity authentication and fraud prevention from separate departments rather than as a whole company all too often makes things easier for criminals who can use the lack of communication between departments to their advantage. “Look at the enrollment group, tasked with protecting the front door,” he explains. “Then they hand off responsibility to another group to manage the ongoing customer relationship.”
  • Just as the task of protecting customers against fraud should be a holistic and continuous effort, we need to shift our view of identity from something that is static (social security numbers, physical addresses, and knowledge-based security questions) to ongoing and dynamic. This can be accomplished by implementing next-generation tools such as continuous and persistent identity through anonymized ID tokens and a zero-knowledge architecture that can combat fraud more effectively by giving real-time insights into whether a person really is who they say they are when completing a digital transaction.
  • This concept of a holistic view also highlights the need to bolster identity authentication with multiple verifiers of identity rather than just one or a few sources. Fraudsters exploit systems with limited identity verifiers because they are much easier to infiltrate or trick. Going back to the need for persistent identity, some identity verifiers will also have outdated information that could make it easy for scammers to break in, whereas having a number of backup identity verifiers with up-to-date information would decrease the chances of that happening.

 

In the grand scheme of things, all of these considerations will lead to higher customer satisfaction and engagement by offering customers a secure, seamless and end-to-end experience rather than just one-and-done transactions.

So how do your identity authentication processes and experiences stack up? Do they tick these boxes?

☐ Persistent: Do they create a unique and persistent identity token for each customer that allows for continuous identification across business units and channels?
☐ Private: Do they protect your customers’ data privacy by replacing their personal information with an anonymous encrypted token?
☐ Passive: Do they allow for a fast, frictionless and fraud-free customer experience where the customer does not need to take any action (such as typing in an SMS passcode or answering knowledge-based security questions)?
☐ Pervasive: Do they start with your marketing team and touch every functional team in your organization?

For the full article, visit PYMNTS

The two digital identity leaders are combining forces to make the login experience easier and more secure for consumers in Spain

 

BARCELONA (February 14, 2019) – Payfone, the world’s leading digital identity authentication provider, and the GSMA, a trade body representing mobile network operators worldwide, announced today a new partnership to bring fast, frictionless and fraud-free login experiences to companies and their consumers in Spain. Payfone and the GSMA’s Mobile Connect authentication technology fulfill the need for enterprises in Spain to engage more effectively with their customers. Payfone’s award-winning Trust Platform and Trust Score™ replace cumbersome and hackable identity verification processes such as passwords, knowledge-based security questions and SMS one-time passcodes with instant, invisible, and zero-knowledge digital authentication. The deal marks another major milestone for Payfone as it continues its expansion into 35 global markets.

 

The key ingredient to enabling the best possible digital experiences is eliminating the real-time Trust Gap, the difference between the >95% of consumers who can be green-lighted through a VIP customer experience and the <5% of consumers who require further authentication to confirm that they are who they claim to be. Payfone eliminates this Trust Gap and creates a VIP express lane experience for trustworthy logins through our patented Trust Platform and Trust Score. The Trust Score answers the question ‘Is this customer who they claim to be?’

 

“Companies around the globe realize that there is no longer a need to trade off great digital experiences for fraud prevention,said Rodger Desai, Chief Executive Officer of Payfone. “Winning businesses will be differentiated by delivering experiences that not only engage customers and drive long-term loyalty, but save on OpEx by eliminating unnecessary intervention processes.” Desai continued,”We are thrilled to partner with the GSMA and Mobile Connect to bring our advanced Trust capabilities to Spanish enterprises, who can leverage them to give their customers a safer and more convenient way to log in while competing more effectively.”

 

“With Mobile Connect, the mobile industry is fulfilling an important role in the digital identity space, giving users control over their own data and enabling consumers, businesses, and governments alike to interact and access online services in a convenient, private and trusted environment,” said Alex Sinclair, Chief Technology Officer of the GSMA.

 

Payfone and Mobile Connect’s secure, frictionless authentication technology will be available to Spanish enterprises in mid-February 2019.

 

Request a meeting to learn how you can boost customer satisfaction and engagement with Payfone’s Trust Platform.

 

About Payfone
Payfone is the world’s leading digital identity authentication network. Our award-winning next-generation Trust Platform validates identities and enables enterprises to deliver fast, frictionless, and fraud-free customer experiences to over 90% of their customers. Payfone closes the Trust Gap and issues a real-time proprietary Trust Score for 6 of the top 10 financial institutions, and leading healthcare, insurance, technology and retail companies. Learn more at payfone.com and linkedin.com/company/payfone.

 

Press Contact:
Yuka Yoneda
yyoneda@payfone.com
212.614.6927

Introducing the Trust Platform, a meaningful differentiator for brands

NEW YORK (January 24, 2019) – Payfone, the world’s leading digital identity authentication network, today announced the launch of the Trust Platform, a first-of-its-kind digital authentication platform. The Trust Platform enables enterprises to increase customer satisfaction with faster, frictionless and fraud-free customer experiences across all channels.

Payfone developed the Trust Platform to address a major challenge for leading financial, healthcare, technology, retail and insurance companies. Currently, a ‘trust gap’, a void in real-time identity information, forces businesses to treat all of their customers with increased suspicion and friction.

The Trust Platform enables forward-looking enterprises to finally overcome the tradeoff between security and user experience by leveraging Payfone’s patented, deterministic technology. Key elements which efficiently close the ‘trust gap’ include a tokenized Payfone ID, an enterprise-specific Fonebook, and the Payfone Trust Score, a real-time number which quantifies the level of confidence in a consumer’s identity. The Trust Score allows brands to deliver a VIP express lane experience to over 90% of their customer base by confidently answering the critical question, “Is this customer who they claim to be?”

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To learn how to differentiate your brand and deliver a streamlined customer experience with Payfone’s Trust Platform, click here.

“We believe that Trust is the new KPI which will reshuffle the Fortune 500,” said Rodger Desai, Founder and CEO of Payfone. “Companies who figure out how to trust more people online and transact with them quickly and conveniently are going to grow more rapidly than those who don’t. That’s what we deliver through our Trust Platform and award-winning Trust Score.”

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Desai commented that “the bottom line is that the Payfone Trust Platform facilitates commerce by making it easier for consumers to do business with brands, and easier for enterprises to provide an optimal user experience to the vast majority of their customers.”

Request a meeting to learn how you can boost customer satisfaction and engagement with Payfone’s Trust Platform.

About Payfone
Payfone is the world’s leading digital identity authentication network. Our award-winning next-generation Trust Platform validates identities and enables enterprises to deliver fast, frictionless, and fraud-free customer experiences to over 90% of their customers. Payfone closes the ‘trust gap’ and issues a real-time proprietary Trust Score for 6 of the top 10 financial institutions, and leading healthcare, insurance, technology and retail companies. Learn more at payfone.com and linkedin.com/company/payfone.

Press Contact:
Yuka Yoneda
yyoneda@payfone.com
212.614.6927

Payfone Set to Extend Award-Winning Anti-SIM Swap Fraud Technology to 35 Additional Global Markets in 2019

 

The expansion will allow companies in 35 global markets, including Australia, Austria, Canada, Chile, Colombia, Brazil, France, Ireland, Italy, the Netherlands, Nigeria, Poland, Singapore, South Africa, Spain, Switzerland, and the UK, to safeguard and better serve their customers using Payfone’s patented technology

NEW YORK (November 28, 2018) – Digital identity authentication leader Payfone announced today that it will be extending its award-winning cybersecurity technology to 35 additional global markets in 2019. The patented technology has successfully enabled major North American financial services and cryptocurrency companies to thwart SIM swap and porting fraud by alerting them of suspicious activity before fraudsters can take damaging action, and will soon be available to international enterprises seeking to achieve similar results.

“SIM swap fraud continues to make headlines around the world as a growing threat that is draining consumer bank and cryptocurrency accounts,” said Rodger Desai, Chief Executive Officer of Payfone. “Fortune 500 clients who have used our technology to dramatically reduce or completely eliminate SIM swap fraud and other account takeover attacks in domestic markets have communicated their need to extend this capability across their global portfolios. We listened very closely to those requests and are pleased to announce that starting in Q1 2019, we will be able to meet that demand, allowing our clients to protect their customers across the globe.”

 

The full list of global markets where Payfone’s technology will be available includes Australia, Austria, Canada, Chile, Brazil, Colombia, France, Ireland, Italy, the Netherlands, Nigeria, Poland, Singapore, South Africa, Spain, Switzerland, and the UK, which will come online in Q1, and Belgium, the Czech Republic, Denmark, Finland, Hong Kong, Hungary, Israel, Japan, Malaysia, New Zealand, Portugal, Romania, the Russian Federation, Sweden, Thailand, Turkey, and the United Arab Emirates, which will roll out over the remainder of 2019.

Desai made the announcement earlier this month at the 2018 SINET Security Innovation Network Showcase in Washington, D.C. as he accepted the 2018 SINET Cybersecurity Innovator Award on Payfone’s behalf. In September, Payfone was selected from a pool of 123 global applicants as a winner of the prestigious cybersecurity award. Administered by SINET, the award honors the 16 most innovative and compelling cybersecurity companies in the world.

 

About Payfone

Payfone is the leading digital identity authentication provider for the connected world. The world’s largest banks, insurers, brokerages and technology companies trust Payfone to accelerate revenue by thwarting digital identity theft with real-time, passive identity authentication and predictive identity confidence through our proprietary Trust Score. Our solutions enable consumers and businesses to transact with trust. Learn more at payfone.com and www.linkedin.com/company/payfone.

 

Press Contact:
Yuka Yoneda
yyoneda@payfone.com
212.614.6927

CTIA, the wireless industry association, today announced that Michelle Wheeler, Payfone Vice President of Market Development, will join CTIA’s Board of Directors effective January.

 

Payfone is a valued CTIA member and a leading cybersecurity platform. Payfone’s focus on targeting digital identity theft with innovative identity authentication network solutions has made it a trusted brand across multiple industries.

 

“I’m excited to welcome Michelle to the CTIA Board,” said CTIA President and CEO Meredith Attwell Baker. “Payfone is a leader in the digital cybersecurity and authentication space. We look forward to working with Michelle on ways to protect businesses and consumers in the mobile ecosystem as next-generation technologies come to market.”

 

“I am honored and excited to join CTIA’s Board of Directors,” said Wheeler. “I look forward to serving the organization and advocating for the protection, privacy and convenience of American wireless users through advanced identity authentication technologies like Payfone’s.”

 

With more than 25 years of experience in the communications industry, Michelle’s career has focused on enabling operators around the world to leverage data and analytics to solve business problems. She is a recognized expert in her field with deep experience in operational credit and fraud strategies.

 

The full CTIA Board of Directors is available here.

 

About CTIA
CTIA® (www.ctia.org) represents the U.S. wireless communications industry and the companies throughout the mobile ecosystem that enable Americans to lead a 21st century connected life. The association’s members include wireless carriers, device manufacturers, suppliers as well as apps and content companies. CTIA vigorously advocates at all levels of government for policies that foster continued wireless innovation and investment. The association also coordinates the industry’s voluntary best practices, hosts educational events that promote the wireless industry and co-produces the industry’s leading wireless tradeshow. CTIA was founded in 1984 and is based in Washington, D.C.

 

About Payfone
Payfone is the world’s leading digital identity authentication network. Our award-winning next-generation Trust Platform validates identities and enables enterprises to deliver fast, frictionless, and fraud-free customer experiences to over 90% of their customers. Payfone closes the Trust Gap and issues a real-time proprietary Trust Score for 6 of the top 10 financial institutions, and leading healthcare, insurance, technology and retail companies. Learn more at payfone.com and linkedin.com/company/payfone.

 

Media Contacts:

Jason Johnson
CTIA
jjohnson@ctia.org

Yuka Yoneda
Payfone
yyoneda@payfone.com